Semprius Solar – Renewable Energy Product Guides

Without doubt my most challenging copywriting work is also one of my longest-running freelance contracts (second only to my work for My How To Online). I was hired back in March of 2021 by a leading website in the field of solar power and renewable energy: Semprius. The focus at Semprius is to educate and inform its readership on the benefits of (primarily) solar power, to instruct as to the installation of renewable energy systems, and to guide customers looking to buy solar powered/renewable energy products. Semprius employs me to produce roughly three fully-researched product guide articles (2000+ words) per week.

Continue reading “Semprius Solar – Renewable Energy Product Guides”

My How To Online – Tech Tutorial Copywriting

Without a doubt my longest freelance contract to date (February 2021 – present), I am employed by the hosts of My How To Online to write between five and ten how-to guides a week. Covering anything from How to delete messages on Instagram, to How to install Linux OS on a Google Chromebook, these articles require detailed research (both practical and online) before turning that research into concise, informative tutorials designed to educate, engage, and stand out from the crowd.

Continue reading “My How To Online – Tech Tutorial Copywriting”

Caledonian MacBrayne Poetry Performance – Narration for an Advertisement

It’s become pretty popular in recent years for big businesses (such as Nationwide, Guinness, and the BBC) to use spoken word poetry in their ad campaigns. In May of 2021 I was hired by Glasgow-based Sonnet Youth, on behalf of Scotland’s biggest ferry operators Caledonian MacBrayne (known as CalMac), to perform a poem entitled Isle Be Back for a future advert.

Continue reading “Caledonian MacBrayne Poetry Performance – Narration for an Advertisement”

Manual Health Centre – SEO Backroom Writing

Part of what I do as a copywriter for websites like Semprius and My How To Online is to ensure that the content I create is optimised for online search engines. SEO, or search engine optimisation, is the process of tailoring your website’s content so that it is more likely to show up in search engine results. In April of 2021, I was hired by men’s health website Manual to write the meta descriptions behind their health centre’s blog posts.

Continue reading “Manual Health Centre – SEO Backroom Writing”

One Man’s Trash – Manuscript Beta Reading

Here’s an example of beta- and proof-reading services I extended to a friend, who was preparing their short story manuscript for publication. One Man’s Trash is Ryan Vance’s debut in the world of fiction, and was published by American publishers Lethe Press in March of 2021. I worked with Ryan at a Glasgow bookshop, and was one of the first beta readers he approached, a year or more before Lethe picked up the title. I gave Ryan advice on which stories worked best, as well as a more detailed critique of each story’s content.

Continue reading “One Man’s Trash – Manuscript Beta Reading”

Nomad Paradise (Scotland) – Food & Travel Blog Commission

In April of 2021 I was commissioned by the foodie, culture-focused travel blog Nomad Paradise to write an article on the food and drink I felt best represented my native country (Scotland), with the goal of encouraging tourists in Scotland to try the various foodstuffs I had chosen. This was a really fun contract, and both the client and I were extremely happy with the finished project.

Continue reading “Nomad Paradise (Scotland) – Food & Travel Blog Commission”

The International Career School – Website Proofreading and Copy-Editing

In February 2021, I was hired by The International Career School to proofread and edit their entire English-language website. Founded and hosted by native Russian speakers, the website of The International Career School was rife with grammatical, structural, and spelling errors, as well as larger issues such as content duplication and erroneous statistics. It was my job to correct all of the above.

Continue reading “The International Career School – Website Proofreading and Copy-Editing”

Tile Merchant Ireland – Garden & Lifestyle Blog Commission

I was hired in April of 2021 by Tile Merchant, “Ireland’s premier online store for the finest tiles, paving, wood flooring and much, much more.” Tile Merchant commissioned me to write a test article for their home, garden and lifestyle advice blog. The article was to focus on the correct installation of composite decking, from purchase to maintenance.

Continue reading “Tile Merchant Ireland – Garden & Lifestyle Blog Commission”

Website Powered by

Up ↑