Part of what I do as a copywriter for websites like Semprius and My How To Online is to ensure that the content I create is optimised for online search engines. SEO, or search engine optimisation, is the process of tailoring your website’s content so that it is more likely to show up in search engine results. In April of 2021, I was hired by men’s health website Manual to write the meta descriptions behind their health centre’s blog posts.
Manual are not only a men’s health online pharmacy, they also host a popular blog exploring various health issues specific to men – such as hair loss, erectile dysfunction, and penile health – as well as more general health issues such as hormone levels, cholesterol, diet, and exercise.
I was hired by Manual (on an ongoing weekly basis) to read each of their historic articles and generate meta descriptions specific to each. If you’re unfamiliar with meta descriptions, they are HTML elements which do not appear in the article or webpage itself, but which are displayed as the brief descriptions below the results generated by search engines.
Writing good, concise, engaging and appealing meta descriptions for your website’s various pages is absolutely crucial to ensuring that your website receives the attention it deserves. However, creating the perfect meta description is not easy. There is a strict word count, for one, and also a a real knack to writing a line which grabs the attention of the reader, without giving too much away (and leaving the reader feeling like they already know what the website’s going to tell them).
To date, I’ve written 155 meta descriptions for Manual, who continue to employ me on a rolling contract to write the meta descriptions for all of their articles.
You can visit the Manual blog here, or see some screenshots of the kind of articles I’ve written meta descriptions for below.
If you would like to hire me for similar work, or have any enquiries, please visit my Freelance Rates & Contact page.
Screenshots of my work for Manual: