Manual Health Centre – SEO Backroom Writing

Part of what I do as a copywriter for websites like Semprius and My How To Online is to ensure that the content I create is optimised for online search engines. SEO, or search engine optimisation, is the process of tailoring your website’s content so that it is more likely to show up in search engine results. In April of 2021, I was hired by men’s health website Manual to write the meta descriptions behind their health centre’s blog posts.

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One Man’s Trash – Manuscript Beta Reading

Here’s an example of beta- and proof-reading services I extended to a friend, who was preparing their short story manuscript for publication. One Man’s Trash is Ryan Vance’s debut in the world of fiction, and was published by American publishers Lethe Press in March of 2021. I worked with Ryan at a Glasgow bookshop, and was one of the first beta readers he approached, a year or more before Lethe picked up the title. I gave Ryan advice on which stories worked best, as well as a more detailed critique of each story’s content.

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Nomad Paradise (Scotland) – Food & Travel Blog Commission

In April of 2021 I was commissioned by the foodie, culture-focused travel blog Nomad Paradise to write an article on the food and drink I felt best represented my native country (Scotland), with the goal of encouraging tourists in Scotland to try the various foodstuffs I had chosen. This was a really fun contract, and both the client and I were extremely happy with the finished project.

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The International Career School – Website Proofreading and Copy-Editing

In February 2021, I was hired by The International Career School to proofread and edit their entire English-language website. Founded and hosted by native Russian speakers, the website of The International Career School was rife with grammatical, structural, and spelling errors, as well as larger issues such as content duplication and erroneous statistics. It was my job to correct all of the above.

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Town of 1000 Trails – Historical Pages for Nature Trails Website

In the summer of 2020 I was approached by a community project based in my hometown of Hawick. The group run a website called Town of 1000 Trails, a nature-trails website designed to encourage tourism in the Scottish Borders, with particular emphasis on nature tourism (walking, hiking, and cycling).

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Tile Merchant Ireland – Garden & Lifestyle Blog Commission

I was hired in April of 2021 by Tile Merchant, “Ireland’s premier online store for the finest tiles, paving, wood flooring and much, much more.” Tile Merchant commissioned me to write a test article for their home, garden and lifestyle advice blog. The article was to focus on the correct installation of composite decking, from purchase to maintenance.

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