Semprius Solar – Renewable Energy Product Guides

Without doubt my most challenging copywriting work is also one of my longest-running freelance contracts (second only to my work for My How To Online). I was hired back in March of 2021 by a leading website in the field of solar power and renewable energy: Semprius. The focus at Semprius is to educate and inform its readership on the benefits of (primarily) solar power, to instruct as to the installation of renewable energy systems, and to guide customers looking to buy solar powered/renewable energy products. Semprius employs me to produce roughly three fully-researched product guide articles (2000+ words) per week.

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My How To Online – Tech Tutorial Copywriting

Without a doubt my longest freelance contract to date (February 2021 – present), I am employed by the hosts of My How To Online to write between five and ten how-to guides a week. Covering anything from How to delete messages on Instagram, to How to install Linux OS on a Google Chromebook, these articles require detailed research (both practical and online) before turning that research into concise, informative tutorials designed to educate, engage, and stand out from the crowd.

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Manual Health Centre – SEO Backroom Writing

Part of what I do as a copywriter for websites like Semprius and My How To Online is to ensure that the content I create is optimised for online search engines. SEO, or search engine optimisation, is the process of tailoring your website’s content so that it is more likely to show up in search engine results. In April of 2021, I was hired by men’s health website Manual to write the meta descriptions behind their health centre’s blog posts.

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Nomad Paradise (Scotland) – Food & Travel Blog Commission

In April of 2021 I was commissioned by the foodie, culture-focused travel blog Nomad Paradise to write an article on the food and drink I felt best represented my native country (Scotland), with the goal of encouraging tourists in Scotland to try the various foodstuffs I had chosen. This was a really fun contract, and both the client and I were extremely happy with the finished project.

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Town of 1000 Trails – Historical Pages for Nature Trails Website

In the summer of 2020 I was approached by a community project based in my hometown of Hawick. The group run a website called Town of 1000 Trails, a nature-trails website designed to encourage tourism in the Scottish Borders, with particular emphasis on nature tourism (walking, hiking, and cycling).

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Tile Merchant Ireland – Garden & Lifestyle Blog Commission

I was hired in April of 2021 by Tile Merchant, “Ireland’s premier online store for the finest tiles, paving, wood flooring and much, much more.” Tile Merchant commissioned me to write a test article for their home, garden and lifestyle advice blog. The article was to focus on the correct installation of composite decking, from purchase to maintenance.

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