Caledonian MacBrayne Poetry Performance – Narration for an Advertisement

It’s become pretty popular in recent years for big businesses (such as Nationwide, Guinness, and the BBC) to use spoken word poetry in their ad campaigns. In May of 2021 I was hired by Glasgow-based Sonnet Youth, on behalf of Scotland’s biggest ferry operators Caledonian MacBrayne (known as CalMac), to perform a poem entitled Isle Be Back for a future advert.

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